2025-04-11 08:58:35

　　On March 31, the Yichang Municipal Bureau of Culture and Tourism held a promotional campaign on the theme of “Meeting the Yangtze & Embracing Yichang” in Ho Chi Minh City, Vietnam, showcasing Yichang’s cultural and tourism offerings alongside leading local enterprises. Representatives from the Vietnam Tourism Industry Association, top travel agency executives, and Yichang’s delegates of culture and tourism gathered together to forge strategic partnerships, develop market opportunities jointly, and elevate brand visibility, marking a milestone in cross-border collaboration between the two regions.

　　Under the theme of “Embracing Yichang and Encountering Majestic Three Gorges,” the promotional campaign highlighted three premium tourism routes in Yichang: “Emotional Gorges and River: Yangtze River Cultural Tour” centered on a cruise ship journey through Xiling Gorge between Gezhouba Dam and Three Gorges Dam; “Legends of Ba-Chu: Three Kingdoms Heritage Trail” integrating historical relics with natural landscapes from the Three Kingdoms era and “Poetic Retrospect: Qu Yuan’s Literary Legacy Tour” combining Qu Yuan’s poetry culture with modern technology. Local enterprises, including Hubei Three Gorges Cultural Tourism Group and Three Gorges Tribe Scenic Area, established partnerships with Vietnamese top-tier travel agencies to strengthen collaboration in cross-border charter flight services and joint development of themed itineraries. (Reporter/Yang Jing, Correspondent/Wang Juan)