The Three Gorges Cultural Tourism Group signed a strategic cooperation agreement with Sanxia International Airport on May 23. The two parties will engage in in-depth collaboration in areas such as air travel product development, tourism service expansion and cultural tourism marketing. The partnership aims to build Yichang into a world-renowned cultural tourism destination through the integrated development of “culture & tourism + multiple industries.”

　　As part of their collaboration, the two parties will launch customized free-travel packages under the model of “Pleasure ArrivalandCasual Travel”, including offerings such as “airfare+scenic-areashuttle bus” and “airfare + hotel + admission tickets.” In terms of service enhancement, the partners plan to implement data sharing and mutual service recognition to create a “One-Stop Travel Service” and “Your Air Travel Manager” brand covering flights, tours, shopping and entertainment. To strengthen tourism promotion, both parties will make full use oftheir resources and channels to intensify global marketing of Yichang’s aviation tourism, introducing the city worldwide.

　　During the activity, a new product systemof“Water-Land-Air Tour in Yichang” was unveiled, along with service upgrade plans for Sanxia International Airport’s air route network. In addition, airlines including China Southern Airlines also presented their latest offerings. (Reporter/Yang Jing, Correspondent/Zhu Yanjun)