The 2025 China Culture and Tourism Industry Expo, hosted by the Ministry of Culture and Tourism, opened at the Wuhan International Expo Center on September 12. The exposition attracted participants from 31 domestic provinces as well as 50 travel agencies from 16 regions and foreign countries. The Yichang exhibition area, modeled on the prototype of the electric cruise ship Yangtze Three Gorges No. 1, presented highlights of cruise tourism, local cultural characteristics and ecological conservation achievements through digital technologies. With daily visitors exceeding 10,000, it became one of the most popular exhibition zones.
Covering 406 square meters, the Yichang exhibition featured six interactive sections, including “Zhaojun’s Cloud Tour Route” and “Qu Yuan’s Heavenly Questions”, fully demonstrating Yichang’s cultural and tourism offerings. (Reporter/Yang Jing, Correspondent/Zhou Xingyu)