The 8th China International Import Expo (CIIE) was held in Shanghai from November 5 to 10. A Yichang delegation, featuring leading enterprises such as Hubei Daohuaxiang Group and Zigui Sanfeng Culture Communication CoLtd, along with 602 professional visitors, participated in this premier global economic and trade event.

　　Zigui Sanfeng Culture Communication CoLtd presentedmore than20 kindsof cultural and creative products that are deeply integrated with local cultural elements like Qu Yuan culture and Three Gorges culture. Centered oncultural tourism IPs such as “Qu Yuan,” the exhibition presented Yichang’s unique cultural charm to a global audience.Hubei Daohuaxiang Group presented its four major aroma-type baijiu, introducing the distinctive appeal of the wine culture of Hubeito the world. (Sanxia Daily: Reporter/Yang Chunyan)