During the first three quarters of this year, Yichang Tea Group has seensignificant growthin its international business: for the first time,self-produced packaged teas accounted for over 50% of its total export, marking a continuous improvementof its export structure.
Yichang Tea Group’sproprietary brand, “YIVANA,”has successfully entered global markets, including the Middle East and Europe, thanks to its precise market positioning. Meanwhile, the group is actively expanding its portfolio of high-value-added products, such as tea powder, matcha and newly developed iced tea powder. Thesediversified product varietiesarevigorously advancing the internationalization of Yichang’s tea brands, demonstrating the growing global appeal of the regionaltea industry.(Sanxia Daily: Reporter/Zhao Jingyi, Correspondent/Yang Ligen)