On December 2, the 2025 Yichang Culture and Tourism Promotion Conference was held in Seoul, South Korea. During the three-day activity, Dangyang’s cultural and tourism offerings were vividly presented to representatives from South Korean travel agencies, highlighting Yichang’s unique appeal and diverse cultural and tourism resources.

　　In a dedicated promotion session, Dangyang’s cultural and tourism promotion team played immersive videos that blended AI technology with real-world scenery, bringing to life iconic historical moments from the Three Kingdoms period, such as Zhao Yun’s battle at Changban Slope and Zhang Fei’s roar breaking Dangyang Bridge. They also unveiled a brand-new “Three Kingdoms Experience” 3-day itinerary, together with character plushies, revolving Chinese-style lanterns and other licensed souvenirs, as well as local specialties, such as premium tea and caviar, that quickly became the center of attention and drew constant crowds. (Sanxia Daily: Reporter/You Man, Correspondents/Wang Gemu and Lin Mengzhu)