On December 12, the trademark service counter of the Yichang Free Trade Zone was awarded the title of “National Outstanding Trademark Business Service Counter” by the China National Intellectual Property Administration.

　　Since its establishment in 2019, the counter has taken on 24 trademark-related service items, offering standardized and professional support. By implementing a closed-loop management mechanism and building a “1+5+N” service network, which extended service points across multiple counties and districts, the counterhas significantly improved service efficiencyand helpedenterprises reduce processing time by over 50%.

　　In 2025, the counter handled 935 trademark applications, a year-on-year increase of 26.18%, and assisted enterprises in securing more than 23 million yuan in trademark pledge financing. These efforts have effectively promoted the conversionof brand value into tangible assets, thereby advancing regional development through high-quality trademark services.(Sanxia Daily: Reporter/Wang Ying, Correspondent/Li Zhanghui)