On January 26, field visits by reporters revealed that major shopping malls in Yichang have fully launched their Spring Festival shopping sprees. Supermarkets and shopping centers have rolled out special promotions and scenario-based services to meet consumers’ one-stop shopping needs.

　　This year, Spring Festival consumption is characterized by two key trends: health consciousness and aesthetic appeal. Low-sugar foods, premium gift boxes, and products themed around the “Year of the Horse” are particularly popular among consumers. Retailers have optimized their product assortments, with a notable increase in the proportion of health-focused goods. Shoppers’ enthusiasm for stocking up for the Spring Festival has been released ahead of schedule, further boosting the vibrant market atmosphere. (Sanxia Daily: Reporters/Yang Chunyan and Wang Fei)