Residents are buying mobile phones at a digital store in Guomao Building.

　　In mid-January, the 2026 “New National Subsidy”policy for consumer goods trade-in was launched in Yichang.Against the peak Spring Festival consumption season, the policy incentives, store discounts and festive atmosphere have combined to inject strong festive vibes into the local market.The policy focuses on green and intelligent products, raising energy efficiency standards for home appliances and including new digital products such as smart glasses in the subsidy scheme for the first time.Shopping malls have also rolled out special offers for returnees, further stimulating consumption.Up to now, Yichang has processed 9,616 home appliance subsidy claims worth 43.87million yuan, and 12,775 digital product subsidy claims worth 39.43million yuan.(Sanxia Daily: Reporters/Huang Xiang, Yang Chunyan and Wang Fei)