On February 10, DreamWorks DREAMART, the first themed retail project in Central China licensed throughUniversal Products & Experiences, opened at Juanqiao River Wetland Park in Yichang.The project, jointly developed by Yichang City Development Investment Group Co Ltd and Zera CultureDevelopment Co Ltd, features popular DreamWorks Animation characters and franchises, and offers both themed retail and dining experience. The project includes themed zones such as Knight Adventure, Maze Expedition, Hero’s Feast and Music Forest, along with unique interactive experience programs. Blending the ecological wetland environment with immersive commercial concepts, the project has emerged as a new landmark for themed urban commerce in Yichang. (Sanxia Daily: Reporters/Yang Xue and Li Boyan, Correspondent/Zhou Mengyuan)