In recent years, drivenby the full-scale operation of an automated export tea production line independently built by Hubei Xiaoshi Tea Co Ltd, a subsidiary of Yichang Tea Group, alongside the simultaneous upgrading of offline flagship stores, Yichang’s tea industry has been accelerating its march toward globalization. Leveraging the global marketing network of Angel Yeast Co Ltd, Yichang Tea Group’s direct export business has continued to grow.

　　In the first quarter of this year, the Group’s export value reached approximately 10 million yuan, primarily targeting markets in the Middle East, Africa and Central Asia. Meanwhile, the Group’s first self-operated export brand, YIVANA, has been successfully registered in over 50 countries and regions, serving as an important window for overseas consumers to learn about Yichang’s tea culture.

　　At present, Yichang Tea Group has established 14 specialty stores in Wuhan and Yichang, further consolidating its foothold in the domestic market. In addition, a new 1,000-ton matcha production line, backed by an investment of 30 million yuan, is under accelerated construction, extending the tea product line further into intensiveprocessing. From automated export production lines to brand retail stores, and from bulk commodity trading to high-value-added processing, Yichang’s tea industry continues to expand its international market presence through a synergistic, full-chain advantage. (Sanxia Daily: Reporters/Zhou Chongyu and Xu Hao; Correspondents/Hao Qingqing and Yang Ligen)