During the May Day holiday, Yichang offered a wealth of cultural and tourism activities, introduced innovative upgrades to its scenic spot offerings, and a continued display of the city’s hospitality. The cultural and tourism market remained highly active, with visitor numbers surging and consumption growing robustly. Yichang’s cultural tourism brand influence continues to gain popularity, bringing notable social and economic benefits. Total visitor arrivals increased by 15.10% compared with the same period in 2025, while total tourism revenue rose by 16.40%. According to statistics from QunarTravel, a major Chinese travel platform, Yichang’s inbound tourism surged by 53%, placing it among the top ten cities nationwide in terms of inbound tourism growth. (Sanxia Daily: Reporter/Yang Jing, Correspondent/Tan Ling)