On May 16, the Hubei Urban Football League 2026 (“Hubei Super League” or “Chu Chao”) match between Yichang’s Dongyangguang Team and Jingzhou’s Henglong Team kicked off at Yichang Olympic Sports Center. Outside the stadium, a special market drew large crowds, offering a range of local delicacies, products and interactive experiences. According to the Yichang Municipal Bureau of Commerce, the market attracted 210,000 visits that day, and the 275 stalls generated total sales revenue of 1.91 million yuan.In addition to food vendors, local enterprises, including Hubei Yiyang Biotechnology Co Ltd, used the event to promote their brands. (Sanxia Daily: Reporters/Wang Fei and Yang Chunyan)