The familiarization tour of Hubei 2025 Global Tour Operators Conference was held in Yichang on Sept 7.

　　The Xiba night market recently launched the promotion of “Gourmet Foods & Live Performance”, which has been a great success, drawing an enthusiastic response from tourists.

　　Recently, the “Foreign Bloggers’ Tour of Yichang” was held to enhance the international communication of Yichang.

　　Yichang’s inbound tourism market has shown strong growth this year. Between January and August, Yichang received 290,000 inbound tourists, generating 900 million yuan in tourism revenue. These figures represent year-on-year increases of 33% and 35%, respectively.

　　While most inbound tourists previously came from neighboring countries like Thailand and Vietnam, this year has seen a rise in visitors from long-haul markets such as the United States, Germany, Switzerland, Australia and the United Kingdom. During the May Day holidays, Yichang welcomed an average of six European and American tour groups per day. (Reporters/Yang Jing, Zhou Zhuoran and Fu Beibei, Correspondent/Tian Geng)