Tian Taishou (left) and Wang Feifei are processing chili peppers.

　　On November 29, Tian Taishou and his wife Wang Feifei were hosting a live-streaming session to promote their wheat sauce at Liusongping Village, Ziqiu Town, Changyang Tujia Autonomous County.

　　Over the past five years, the couple has transformed the traditional Tujia wheat sauce into an internet-famous specialty with global recognition. Adhering to time-honored craftsmanship, they have successfully secured its designation as a county-level intangible cultural heritage. Through e-commerce platforms, their brand “Hao’e” wheat sauce has gained popularity both at home and abroad, achieving daily shipments of 8,000 bottles, annual sales of 3 million bottles and an annual sales revenue exceeding 20 million yuan.Moreover, the production of the wheat sauce has helped increase the incomes of 280 local households.(Hubei Daily: Reporters/Qin Fa, Zhang Zemu and Xia Xiaojun)