The 2026 Yichang Spring Festival Fair commenced on January 29 at the Three Gorges Logistics Park. Centered on the theme “Spring Festival Charm, Dating Back to the Tang Dynasty”, the fair comprises nine themed sections with 372 exhibition booths, featuring over 10,000 varieties of festive products.

　　By integrating cultural experiences with shopping, the fair has innovatively launched interactive activities such as NPC parades and a “passport stamping” game. Open until February 13, it offers citizens a strong traditional Chinese festive atmosphere while they shop for Spring Festival goods. Meanwhile, more than 180 consumption promotion events will be held across Yichang, accompanied by the distribution of consumption vouchers worth millions of yuan, to continuously stimulate holiday spending. (Sanxia Daily: Reporters/Huang Xiang, Tuo Ling and Gao Ran; Correspondent/Xia Liang)