On December 4, the 7th Zigui Navel Orange Fair and Cultural Tourism Festival was held in Guojiaba town, which meant the main product of Zigui navel orange, Newhall, began to be on sale on a large scale. Businessmen from all over the country signed orders of 152,000 tons on site.

　　At the opening ceremony, the best Newhall navel orange growers, large citrus growers, large e-commerce operators, sales experts, outstanding enterprises of primary fruit processing and outstanding enterprises of refined fruit processing were commended. Zigui Navel Orange is a well-known trademark in China, and there are 171 registered citrus trademarks in Zigui county. Trademark walls have been set up at the ceremony to encourage trademark registration by means of lottery. Meanwhile, the online purchasing activity of the “First Navel Orange” was held.In just a few hours, more than 200,000 boxes of navel oranges were sold on Tmall, Taobao, Jingdong and other e-commerce platforms. The navel oranges of the3730online shops on Ali, Jingdong and Suning opened by the 1535 e-commerce enterprises in Zigui were selling very well. 

　　Different from previous years, this year's opening ceremony was especially fashionable. CCTV News +, Live Cloud, Yangtze River Cloud APP, Longshangxing APP, Douyu, Huajiao, Huya and other platforms broadcast the event online, introducing Zigui Navel Orange to people all over the world. At the event, the best "Tik Tok" videos of Zigui Navel Orange was selected based on click volume,creativity, etc., reproducing the public’s wonderful moments with Zigui navel oranges.