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Angel Yeast spares no efforts to ensure export
2020-04-21 14:21:42


Workers are loading the finished products onto the truck for nationwide delivery in Angel’s logistics warehouse in the biological industrial park. (Photographed by Reporter Huang Xiang of Three Gorges Daily)

  Angel Yeast CO.LTD spared no expense to overcome all kinds of difficulties to recover the production in a bid to meet the demands both at home and abroad.

  As the leading enterprise of domestic yeast industry, the headquarter of Angel in Yichang were not in production during the Spring Festival time due to the negative impact of energy supply. However, some production lines kept operating, such as household packaging, nutritious and healthy food, food ingredients, condiments and enzymes.

  In the early February, Angel Yeast CO.LTD had proposed to recover the production of yeast in headquarter—Yichang, and more than 1,000 employees back to the company despite of lots of difficulties. In the beginning of March, the assembly lines of Yichang were in full production.

  Chen Xiaoping, director of the storehouse said, “We can transport 300 tons a day. These products are projected to be delivered to all over the country, some of which will be exported to the US, Germany, Australia and Turkey.”

  The well-equipped workers in the raw-food material workshop of the 4thproduction department were busy with their work in an orderly way. During the outbreak of COVID-19, the 55,000-tons-a-year production line was running at full capacity.

  In the past, large quantities of yeasts were demanded by food enterprises and pastry users. During the epidemic and under the prohibition for outing, people carried out a competition of cooking skills, which brought about a “boom of baking”. “Household yeast, baking materials, dough-strips bulking agent without aluminum fail to meet the demand both online and offline.” Noted Wang Guohui, general manager assistant of Yichang factory and director of the 4thproduction department.

  “Our in-time adjustments with the product mix and the motivation with the dealer’s initiative make up the transient disadvantage that the marketers can’t provide on-the spot services because of the restriction.” Introduced Yang Zizhong, general assistant of Angel Yeast CO.LTD and the general manager of Baking and Chinese pasta (China) division. The marketers had to overcome the transportation restrictions and the differences of epidemic-prevention requirements across the country so as to arrive at the market frontier.

  In order to respond to the worldwide rapid outbreak of COVID-19, Angel set up the steering group to instruct all divisions with the quick answer to the situation. The proceedings in the two oversea factories in Egypt and Russia were implemented to the letter in accordance with the standard of the Hubei’s prevention to ensure safety production. The local marketing team of the Russian company actively promoted the small package products to enter the regional supermarket system and deployed the federal-level supermarket channel in advance. Angel's yeast sales in Russia rose by 40 per cent in March from a year earlier. (Reporter of Three Gorges Daily: Zhao Jingyi; Correspondent: Li Chengqun)