On September 2, the Yichang Juanqiaohe Global Product and Consumer Experience Brand Commercial Cooperation Project Launch Conference and Minion Banana Festival was held here in the Jiangtun Square of Binjiang Park in Yichang city. This project, with a total investment of 191 million yuan, was built by Yichang City Development in cooperation with the an agent of Universal Pictures. It will use the 8,462.3 square meters of stock commercial space and nearly 5,000 square meters of outdoor space in the Juanqiaohe Wetland Park to create a new consumption scenario of immersive business experience. The project started construction in August this year and is expected to be put into trial operation before the 2024 Spring Festival. (Reporter/Tan Qiangming & Zheng Xiaohan, Photo by Huang Xiang)