On January 31, the 18th Xiling Temple Fair and Yichang Supply and Marketing Fair opened at Yiling Square. Running for 12 days, this year’s fair features five themed sections, showcasing over 1,000 authentic Chinese New Year items, including local delicacies and time-honored brands. The event blends traditional customs with modern trends, offering citizens the chance to enjoy intangible cultural heritage performances, participate in interactive activities, and shop for unique agricultural products in a one-stop experience. Additionally, during the fair, nighttime consumer vouchers will be distributed, along with promotional policies for trade-ins on vehicles and home appliances, all aimed at creating a festive atmosphere and boosting consumer engagement. (Sanxia Daily: Reporters/Wu Yanling and Yan Xiaodong, Correspondent/Liang Xiao)